About Agritechnica Hanover
Agritechnica is the world's #1 trade fair for agricultural machinery and farming technology, held biennially in Hanover, Germany. With every leading global tractor and farm-equipment OEM under one roof, Agritechnica is the single most important global event for the agricultural machinery industry.
Agritechnica 2027 runs from 9 to 15 November 2027 at Deutsche Messe, Hanover — 7 full days of exhibition. Over 2,800 exhibitors from 50+ countries participate, drawing 470,000 trade visitors from 150+ countries. Indian agricultural machinery manufacturers, importers, tractor companies and large farming corporations are increasingly active here.
Coverage spans the entire farm-equipment value chain — tractors and harvesters, soil cultivation and tillage, seeding and planting, plant protection, fertilising, animal husbandry, smart farming and precision agriculture, autonomous vehicles, agricultural drones, GPS and farm-management software, and post-harvest technology.
More Than Travel arranges Indian delegations to Agritechnica with the full package — Schengen business visa, return flights from Delhi via Frankfurt or Munich, 4★ hotel that we book 9–12 months in advance (Hanover hotels sell out very early for Agritechnica week), fair badge, transfers and on-trip support. Combined extensions to Berlin, Hamburg or Frankfurt are easy add-ons.
Why Attend Agritechnica Hanover?
Agritechnica is the global benchmark for agricultural machinery — for Indian agri-equipment importers, manufacturers and large farms, it's an essential trip every other year:
- Every major global OEM — John Deere, CNH (Case IH / New Holland), AGCO (Fendt / Massey Ferguson / Valtra), CLAAS, Kubota, Mahindra — all in one venue.
- 2,800+ exhibitors, 470,000 visitors — the largest agri-machinery gathering on earth.
- Smart farming and precision agriculture — biggest showcase of GPS, autonomy, drones, farm-management software and IoT.
- Future technology preview — autonomous tractors, electric agri-machinery, hydrogen-powered equipment, agricultural robotics.
- Direct OEM access — sales heads, regional directors and technical specialists available in person.
- Indian agri-machinery exporters can showcase their products to global buyers — large untapped market.
- Hanover in November — cool autumn weather, easy combined trips to Berlin or Hamburg.
2027 Edition — Dates, Venue & Key Numbers
Full venue address: Deutsche Messe, Hanover, Germany.
Key Industries & Sectors Covered
Outdoor demonstration areas at Agritechnica let you see machines operating in actual field conditions — unique to this fair. Smart Farming and Precision Agriculture pavilions occupy 3 dedicated halls.
Who Should Attend?
- Indian agricultural machinery manufacturers seeking international buyers
- Tractor and farm-equipment importers / distributors evaluating new brands
- Large farming corporations and agri-businesses sourcing equipment
- Agri-technology companies in GPS, drones, software, IoT
- Agri-input companies (seeds, fertilisers, plant protection) seeking equipment partners
- Government agricultural agencies and procurement teams
Our Agritechnica Hanover Delegation Package
More Than Travel has been organising Indian delegations to Agritechnica Hanover for over a decade. Our end-to-end package handles every detail so your team can focus 100% on business outcomes:
Return Flights
Economy from Delhi to Hanover via Frankfurt or Munich. Lufthansa, Air India, Emirates, Etihad, Qatar Airways. Connecting flights with reasonable layovers.
4★ Hotel — booked early
Hanover hotels sell out 9–12 months ahead of Agritechnica. We secure inventory early at contract rates. Fallback hotels in nearby cities (Hildesheim, Braunschweig) if needed.
Schengen Business Visa
End-to-end Schengen visa support — invitation letter from Deutsche Messe, financial documentation, VFS appointment, status tracking. 10–15 working days.
Fair Pass & On-Trip
Agritechnica badge registration, daily Deutsche Messe transfers, India helpline, optional Berlin / Hamburg / Frankfurt weekend extension.
Past Agritechnica Germany Delegations — Our Group Photos
Glimpses from our recent group delegations to this fair. Drawn from real trips with Indian businesses across industries.
What Our Clients Say
Verified feedback from Indian businesses we have travelled with — across trade fairs, study tours, MICE and holidays.
Frequently Asked Questions
When and where is Agritechnica 2027?
Agritechnica 2027 runs 9–15 November 2027 at Deutsche Messe, Hanover, Germany — 7 days of exhibition. Agritechnica is held every 2 years; the previous edition was November 2025. Daily hours: 09:00 – 18:00.
How much does an Agritechnica trip cost from India?
Our standard Agritechnica package is 6 nights / 7 days from Delhi at ₹2.55–3.45 lakh per person on twin sharing. Includes return flights, 4★ hotel near Hanover (or fallback nearby cities), daily breakfast, Schengen visa, fair badge, transfers.
What is the difference between Agritechnica Germany and Agritechnica Asia/Vietnam?
Agritechnica Hanover (Germany, November every 2 years) is the flagship global event — every major OEM, full innovation showcase, 470,000 visitors. Agritechnica Asia & Vietnam (Bangkok / Ho Chi Minh City, every 2 years) is the regional Asia edition — smaller scale, focused on tropical agriculture and Southeast Asian market, more cost-effective from India.
Should Indian tractor manufacturers exhibit or just visit Agritechnica?
Most Indian companies start by visiting Agritechnica to scout the market, understand global product positioning and identify potential dealer/distribution partners. After 1–2 visits, larger Indian manufacturers (Mahindra, TAFE, Sonalika, John Deere India, etc.) graduate to exhibiting. We arrange both visitor and exhibitor delegations.
Can I combine Agritechnica with a Europe holiday?
Yes — Hanover is well-located. Easy extensions: Berlin (1.5 hours by train), Hamburg (1.5 hours), Frankfurt (2.5 hours), Amsterdam (4 hours). Schengen visa allows free travel across 27 EU countries. Add 3–5 days for ₹50,000–95,000 per person additional.